Premium Surface Finishes

Finishing Touches That Make Packaging Unforgettable

Explore nine surface finish directions with ODO. Compare how each option looks and feels, then discuss the combination that suits your artwork, packaging and budget.

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9Finish Directions4Finish TypesFreeDesign SupportCustomArtwork ReviewODOPackaging Guidance

Lamination

3 options
Low cost directionLamination stage

Matte Lamination

A muted surface with less visual glare

Choose a matte direction when you want the printed artwork to feel restrained and the packaging surface to look less reflective.

Beauty & Personal CareGift PackagingRetail
Low cost directionLamination stage

Gloss Lamination

A bright, reflective printed surface

Gloss lamination creates a polished visual direction for color-led cartons and product packaging.

Food PackagingRetailConsumer Products
Medium cost directionLamination stage

Soft Touch Lamination

A soft-feel surface with a subdued appearance

A tactile lamination option to discuss for packaging where the feel of the box is part of the presentation.

Luxury GiftsBeautyPremium Retail

Coating

2 options
Medium cost directionAdditional application

UV Spot Coating

Selected glossy areas against the surrounding print

Draw attention to a logo, graphic or pattern with a selectively applied surface effect.

BeautyGift PackagingRetail
Low cost directionPrint / coating stage

Aqueous Coating

A clear coating selected for the intended surface

Discuss a water-based coating when choosing the printed appearance and handling finish of your paper-based pack.

Printed CartonsRetailPaper Packaging

Foiling

2 options
High cost directionAdditional application

Gold Foil Stamping

Warm metallic accents on chosen artwork areas

Add a gold-toned metallic detail to branding, lettering or selected patterns in the packaging design.

Luxury GiftsJewelleryBrand Presentation
High cost directionAdditional application

Silver Foil Stamping

Cool metallic accents for a crisp visual direction

Use silver-toned foil as a contrasting detail on selected logos, type or design elements.

TechnologyBeautyPremium Retail

Embossing

2 options
High cost directionTooling / application

Embossing

Raised detail you can see and feel

Build tactile emphasis into a logo, mark or graphic with a raised surface detail.

Luxury GiftsBeautyBrand Presentation
High cost directionTooling / application

Debossing

Pressed-in detail for a quieter tactile finish

Create a recessed design area for a subtle branded detail on a suitable packaging surface.

Luxury GiftsFragranceBrand Presentation

Finish Quick-Compare

FinishTypeCost DirectionProduction PlanningEffect
LaminationLowLamination stageA muted surface with less visual glare
LaminationLowLamination stageA bright, reflective printed surface
LaminationMediumLamination stageA soft-feel surface with a subdued appearance
CoatingMediumAdditional applicationSelected glossy areas against the surrounding print
CoatingLowPrint / coating stageA clear coating selected for the intended surface
FoilingHighAdditional applicationWarm metallic accents on chosen artwork areas
FoilingHighAdditional applicationCool metallic accents for a crisp visual direction
EmbossingHighTooling / applicationRaised detail you can see and feel
EmbossingHighTooling / applicationPressed-in detail for a quieter tactile finish

Relative cost is a guide. Availability, tooling and production timing are confirmed for your specification.

Not Sure Which Finish Is Right?

Share the product, artwork and look you want. ODO can help you compare suitable finishes and review the design before production.

Talk to a Designer

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